La Riche Directions Semi Permanent Hair Dye - Deep Purple

Stunning Rich Purple with Deep Purple

Deep Purple is a stunning rich purple with aubergine tones. This lovely colour creates the best results on bleached hair, but can be used to tint lighter unbleached hair too. Results vary depending on hair type and porosity.

Key Features:

• Rich Purple Shade - Stunning deep purple with aubergine tones
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Best on bleached hair, can tint lighter unbleached hair

Styling Tips:

For the most vibrant and true-to-colour results, we recommend applying Deep Purple to bleached hair. This stunning shade can also be used to add a lovely purple tint to lighter unbleached hair. Results vary depending on your hair type and porosity.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice:

Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.