La Riche Directions Semi Permanent Hair Dye - Cerise 100ml

Bold Magenta Beauty with Cerise Hair Dye

Cerise by La Riche Directions is a gorgeous deep magenta shade that sits beautifully between pink and purple. This semi-permanent hair dye creates a stunning, vibrant finish that's perfect for those who want to make a bold statement with their hair colour.

Key Features:

• Deep Magenta Shade - A stunning colour between pink and purple for unique results
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Creates vibrant results on bleached hair or subtle tints on light unbleached hair

Styling Tips:

For the most vibrant and intense magenta results, we recommend applying Cerise to pre-lightened or bleached blonde hair. If you have light but unbleached hair, you'll achieve a more subtle, dimensional tint that adds depth and interest to your natural colour. This versatile shade works beautifully on its own or can be mixed with other Directions colours for custom creations.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice: Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.